Major Online Business and Marketing
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In a world bombarded by endless streams of visual content, the mantra “sex sells” has been a guiding principle for marketing strategies across decades. Yet, as we navigate through the digital transformation of society, this age-old axiom begins to show its limits. The ubiquity of …
Maria Vorobeva, a digital marketer, shares her experience with using ChatGPT in her daily work routine. In this short video, Maria shares her insights and reflections on how this tool has sped up her work and enabled a better work-life balance. And I would …
Welcome to the world of influencer marketing, where partnering with social media influencers can help 5-star hotels reach new heights. Influencers have become a powerful force in the digital world, and their ability to create authentic and engaging content has made them an asset to …
A single collaboration with an Influencer is fantastic, but it’s not as significant as a simultaneous collaboration with 60 Influencers, right? My colleagues and I decided one day that we wanted to do something big, something that would draw many people and interest in our …
When compared to other methods of advertising, such as outdoor advertising, TV and radio, context, or targeting, influencers are seen to have higher credibility with their target audience. Traditionally, a person is more inclined to believe a blogger’s evaluation than a nice booklet from a …
How to advertise in social media insensible things? How to talk about something that cannot be felt through the screen in such a way that people want to buy it? Today I will talk about what you need to pay attention to, that your advertising …
“You can make millions in social networks” – more and more often you hear this phrase. However, not everyone is ready to become a blogger, not everyone is ready to broadcast their lives, their hobbies on camera. But being a blogger is not the only …
Instagram Reels hat vor kurzem eine neue E-Commerce-Funktion eingeführt. Dieser erlaubt es Unternehmen, Brands und Creators beim Erstellen eines Instagram Reels Produkte zu markieren. Mit dieser neuen Funktion werden die Produkte sichtbarer und können zudem direkt über Instagram oder den verlinkten Online Shop erworben werden. …
Betrachten wir die Website als Homebase für alle Marketingmassnahmen, so stehen oft junge Unternehmen in Phasen der Etablierung einer Marke vor der Herausforderung, Traffic auf ihrer Website oder konkret im Web-Shop zu generieren. Der Traffic hat direkten Einfluss auf die Lead-Generierung und den Umsatz. So …
Insbesondere kleine und mittelgrosse Unternehmen verfügen meist nicht über enorme Werbebudgets. Viele von ihnen sind dennoch auf Social Media aktiv, bewirtschaften ein Unternehmensprofil oder nutzen bezahlte Marketingmassnahmen wie beispielsweise Social Ads auf Facebook. Doch mit dem Engagement klappt es oft nicht wirklich, entsprechende Leads daraus …
