Major Online Business and Marketing
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The hospitality sector is not an exception when it comes to digital transformation: since the beginning of the twenty-first century, technology has changed how we travel and stay in hotels, from reserving a room to placing food and drink orders. Guests’ expectations, commercial factors, and …
Extra blog post! More for laughs, and to round out this set of blog postings on a high note, I offer a short fiction inspired by a friend of mine’s visit at Hotel Giardino Ascona. To keep things interesting, I’ll just write it from Captain …
Excitingly, here is the much-anticipated final blog post in form of a captivating video Q&A, where we delve into a realm of intriguing insights of a small group of friends. Enjoy! https://www.youtube.com/watch?v=VF0BQ4pjaOc Special thanks go out to the people which were more than happy to …
“In the end, is always that your product aligning to what you are showing online,is the service promising what you paid for. Those are the key elements; it doesn’t matter which hotel you are; it has to be.” Customer loyalty and satisfaction have taken center …
Today’s piece is a podcast conversation with Susanne Westbrock, Head of Brand & Content at Giardino Hotels. The cameras were turned off to facilitate a more open and comfortable discussion. Furthermore, the soundtrack is in German. I’ll summarise the podcast for my English-speaking readers. Please …
Welcome to the world of influencer marketing, where partnering with social media influencers can help 5-star hotels reach new heights. Influencers have become a powerful force in the digital world, and their ability to create authentic and engaging content has made them an asset to …
Finding the ideal hotel is especially difficult when planning a trip, which can be both satisfying and stressful. Your total experience may be greatly influenced by the hotel you pick. While the perfect hotel may help you feel more like a part of the community …
Today’s article doesn’t primarily revolve around Hotel Giardino Ascona and its brand proposition. Instead, it contains crucial information that may be particularly relevant to younger generations of travellers. I wanted to share this content with you, and I hope you find it informative and enjoyable. …
“The best way to predict the future is to create it.”- Peter Drucker ? Have you ever seen this photo? The Prada store in the middle of the desert? The Prada Marfa was created in 2005 as a long-term art project by the Scandinavian artists …
Rebranding a 5-star hotel is becoming increasingly important in today’s hospitality sector, especially when it comes to attracting a younger generation of travellers. These younger travellers have different hotel expectations and preferences, that are often influenced by their shifting usage behaviours. Thanks to advances in …
