Major Online Business and Marketing
Learn to develop digital business models
Die künstliche Intelligenz (KI) hat viele Branchen revolutioniert, und das Gastgewerbe bildet da keine Ausnahme. Für ein kleines Hotelunternehmen kann die Integration von KI in Marketingstrategien die Sichtbarkeit, Effizienz und Kundenbindung erheblich steigern. Im Folgenden wird gezeigt, wie man KI effektiv nutzen kann, um das …
In the dynamic realms of social media and marketing, the Matthew Effect — a principle suggesting that “the rich get richer” — plays a critical role. This phenomenon, where popularity begets more popularity, is especially significant in digital marketing, where initial advantages can snowball into …
In the ever-evolving world of SEO, the statement by Gary Illyes from Google that links are not a top-three ranking factor has stirred the digital marketing community. However, as artificial intelligence (AI) becomes increasingly integrated into search engines, the importance of links is being re-evaluated. …
Im heutigen digitalen Zeitalter durchläuft die Hotelbranche einen Wandel in der Art und Weise, wie sie die Customer Journey verwaltet. Von dem Moment, in dem ein Gast einen Aufenthalt in Erwägung zieht, bis hin zur Phase nach der Abreise gestaltet die Digitalisierung jede Interaktion neu. …
Gestalt Principles in Marketing: Harnessing Gestalt Principles for Powerful Marketing Strategies Understanding how your audience processes visual information can significantly amplify the impact of your campaigns. Gestalt psychology, a theory developed in the early 20th century, offers insights into the human mind’s ability to perceive …
Strategies for Marketers in the Age of AI and Algorithm Mastery YouTube, with its vast audience and dynamic content ecosystem, remains a cornerstone in the digital marketing and social media arena. Recent developments and insights offer a fresh perspective on how marketers can navigate this …
In a world bombarded by endless streams of visual content, the mantra “sex sells” has been a guiding principle for marketing strategies across decades. Yet, as we navigate through the digital transformation of society, this age-old axiom begins to show its limits. The ubiquity of …
There are huge developments in artificial intelligence which transforms digital marketing by optimising targeting and segment customers as well as personalising marketing messages. AI is revolutionising the way marketers communicate with consumers and present businesses with their products and services. There are several advantages of …
In the fascinating world of consumer behavior, a simple yet powerful principle holds significant power: the more we are exposed to a product or brand, the more we tend to like it, and consequently, the more likely we are to buy it. This article explores …
The recent adoption of the EU AI Act marks a significant milestone in technology regulation, with far-reaching implications for the digital marketing landscape. As businesses grapple with the complexities of complying with these new regulations, it’s essential to understand how the EU AI Act will …
