How Subaru Paved the Way for Automotive LGBT Marketing

Let’s take a trip back to the 1990s. Rachel and Ross, Britney and Justin, MTV, Sony Discmans, Slime, Tamagotchis, Yo-Yos, VHS tapes, … It was a fun decade. One brand wasn’t having a great decade, though. Subaru’s sales were in steep decline. Although the small …

10 Steps to LGBT-Inclusify Your Business

In a previous post, I’ve told you all about Rainbow-Washing, and why you’ll want to avoid painting your business in rainbow colors if there’s nothing to back up your claim of inclusiveness. However, making your business LGBT-inclusive isn’t easy and certainly doesn’t happen overnight. If …

Schnell erklärt – X-Football League

https://www.youtube.com/watch?v=jDGoVO6YYJg&feature=youtu.be   Liebe Leserinnen und Leser Falls ihr zum Video noch weitere Informationen wünscht, gibt euch der nachfolgende Bericht noch einen genaueren Einblick in das neue Format der X-Football League (XFL). Die Organisation dieses neuen Formats ist unter der Firma «Alpha Entertainment LLC» geführt. Die …

How To Find LGBT-Inclusive Businesses

When you make a large investment, say more than $ 1,000, what do you look for in a corporation? Maybe you want them to be environmentally friendly (or at least conscious), maybe you want them to pay equal wages to all genders, maybe you just …

How To Celebrate Pride During a Global Pandemic

June is almost here – you probably know what that means: Rainbows everywhere! Stores, windows, corporate Twitter profile pictures, crosswalks, entire streets, and even buildings glow in beautiful, celebratory colors. Every year, there’s parades, celebrations, parties, and – yes – equal rights manifestations that aren’t …

Leadership im Dialog | Vom Teammitglied zur Chefin

Ein oft diskutiertes Thema im Bereich Führung und Leadership ist der Wechsel vom Teammitglied zur Vorgesetzten. Macht es Sinn, weil die Firma und das Team bestens bekannt sind oder sollte man es tunlichst lassen, weil es Unruhe ins sonst gut funktionierende Team bringt? Melanie Schmid …