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Sustainable here, ecological there. Every company nowadays claims to be sustainable, green, good for the environment, etc. But if companies would try to deceive you by marketing something as green which really isn’t. This is a common practice and its called greenwashing. But what does …
Living without having to ingest meat, or being a vegetarian or even a vegan. How is the environment influenced by how we eat? Our choices of proteins. Yes, I will go into this topic. I am not going to be hypocritical about it. Although meat …
In order for consumers to identify food products, their standards of production, what is really inside them, or where they come from, food producers or retailers try to make it easier for us by labeling them. Going back to the demand for sustainable food, transparency …
Let’s take a trip back to the 1990s. Rachel and Ross, Britney and Justin, MTV, Sony Discmans, Slime, Tamagotchis, Yo-Yos, VHS tapes, … It was a fun decade. One brand wasn’t having a great decade, though. Subaru’s sales were in steep decline. Although the small …
In a previous post, I’ve told you all about Rainbow-Washing, and why you’ll want to avoid painting your business in rainbow colors if there’s nothing to back up your claim of inclusiveness. However, making your business LGBT-inclusive isn’t easy and certainly doesn’t happen overnight. If …
When you make a large investment, say more than $ 1,000, what do you look for in a corporation? Maybe you want them to be environmentally friendly (or at least conscious), maybe you want them to pay equal wages to all genders, maybe you just …
June is almost here – you probably know what that means: Rainbows everywhere! Stores, windows, corporate Twitter profile pictures, crosswalks, entire streets, and even buildings glow in beautiful, celebratory colors. Every year, there’s parades, celebrations, parties, and – yes – equal rights manifestations that aren’t …
June is just around the corner! You know what that means, hopefully: Pride Month! ? Of course, this also means lots of rainbows everywhere. And I really mean everywhere. For a while now, an increasing number of brands have turned their brand logos into rainbow versions …
You’ve seen why your business needs LGBT-Marketing. You’ve learned about some of the most important dos and don’ts, and you now know why some companies have failed hard or won big with LGBT ad campaigns. Now, it’s time to talk about backlash. The sad truth …
In the last post, I’ve talked to you about some of the worst practices in LGBT-Marketing, and, let me tell you it was surprisingly hard to find those. Finding the great ones was much easier – I even had to leave some out! Here are …
