Major Online Business and Marketing
Learn to develop digital business models
Amela Besic (she/her) hat 2021 ihren Bachelor in Wirtschaftsingenieurwesen an der HSLU im Teilzeitstudium abgeschlossen. Heute arbeitet sie als Business Architecture Analyst bei Accenture – an der Schnittstelle zwischen Business, Technologie und Transformation. In diesem Interview erzählt sie, warum sie ihren Job als „Rückgrat der …
Noah Büchel (he/him) hat 2022 seinen Bachelor in Design Management, International – Communication Design an der HSLU abgeschlossen. Heute arbeitet er im Service Design bei Accenture Song. In diesem Interview erzählt er, wie er vom eigentlichen Traum in der Modeindustrie zum Design Management kam, was …
Céline Künzli (she/her) hat 2023 ihren Bachelor in International IT Management an der HSLU abgeschlossen. Heute arbeitet sie als Security Consulting Analyst bei Accenture, an der Schnittstelle zwischen Technologie, Beratung und Kundenkontakt. In diesem Interview erzählt sie, wie sie zur Cybersecurity fand, was sie an …
Nach dem Studium sitzen viele von uns im selben Boot: In einem Boot voller Euphorie, endlich das Diplom in der Hand zu halten, voller Motivation, in die berufliche Karriere zu starten – aber auch mit vielen Fragezeichen, was nun der nächste Schritt sein soll. Die …
Most of you are probably getting that famous rejection email that goes like this; ”Hey, thanks for applying for the X position at Y company, but unfortunately you were not selected…” That really hurts. Especially when that is the first thing you …
?Exciting News Alert! Introducing Muha Altug, the marketing specialist and senior consultant at PwC! ? With an impressive background in marketing and a wealth of expertise in strategic consulting, Muha is a force to be reckoned with in the business world. He is going to …
The next step is to define the so-called “focus job”. It is the reason why your customers want or do something, it is the consideration of what is behind “making a hole in the wall”. Using a vacation example, you’ll learn in the following video …
The basic idea of innovation is the (hopefully) subsequent growth, whereby new markets are opened up, products are expanded and new target groups are won. There are thousands of such growth initiatives, and there are just as many ideas floating around about which idea the …
In this short video, we will explain to you a real case example of how Jobs-to-be-done can make a turn of 180 degrees from an original idea to the real innovation at the end. And remember, to abort an idea is not something bad, it …
We know what job our customers want to do and we know what steps they take to do it. But what is tedious, tricky, annoying or in need of improvement? By using various questioning techniques, we can find out per job step where the customers’ …
