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https://youtu.be/71e5_LvAoC0 Over the past articles, we explored neuromarketing or consumer neuroscience research techniques that aim at getting insights into the consumer decision-making process through methods that sound, almost out of a science fiction movie, such as brain scans, eye-tracking, and palm readings. These techniques you …
When you buy any product and focus on the colour that identifies it, you have no idea on what’s behind it. We tend to think that the choice of colour is random or a matter of personal taste. This is not the case. Colour is …
Startups are betting on SUSTAINABILITY Environmental care and protection have become an opportunity for entrepreneurs. This market niche is growing fast, as well as the interest of many startups to create products or services that are focused on consumers and planet needs. The implementation of …
Due to the situation Worldwide, people are looking for activities to do at home and ways to learn new thing. On the lockdown, most of the population are active on social media as social distancing measures occurred. Same for the fashion industry community as for …
Marketing is in permanent innovation, the trends that exist to meet consumers’ demands are huge. In this blog, I will mention 6 digital marketing trends that we cannot ignore. 1. Artificial Intelligence AI is changing the way we perceive opportunities in the digital world. According …
Campaigns had to be reinvented, but certain trends have been repeated recurrently in creativity. The pandemic and quarantine we have faced recently led brands to change their marketing and advertising strategies. Companies around the world were forced to react to this situation and redefine their …
If you have the attitude and confidence, it doesn’t matter what you wear – we cannot and should not define gender by its color. Before the fashionable term “non-gender” or “genderless” appeared, unisex was the way of referring to the non-differentiation by gender in the …
Did you know that… We can remember 35% of what we smell. According to studies by the Rockefeller University, the evocative “power” of each of our senses is as follows: smell (35%), taste (15%), sight (5%), hearing (2%) and touch (1%). The human sense of …
Hi! once again around here, In my first blog I wrote about Love Brands, which are those brands that position themselves through emotional way among consumers, achieving loyalty with every purchase. Loyal consumers will always be there, demanding for more products, better discounts, more advertising, …
Hi there! Welcome to the uncharted territory of blockchain technology and ethical marketing in their well-balanced co-existence. This blog opens my blockchain-flagged “anti-marketing” campaign. You may ask: what is this all about? “Anti-marketing” campaign in the OBM blog? Why? You are right: it sounds strange, to …
