Major Online Business and Marketing
Learn to develop digital business models
Talk to business owners investing in the Philippines and you will inevitably soon be hearing about digital marketing. With the country’s rising middle class, a growing number of internet users (about 76 million in 2019), and heavy online activity per user (a daily average of …
In the Philippines, the increasing number of Filipino digital users drive the growth of the digital marketing landscape continuously. We already know that not only are Filipinos some of the world’s biggest social media users, they’re also some of the most frequent Internet users. The …
The Philippine economy is continuously developing and outsourcing contributes a big portion of its success. The first part of my CEO’s Point of View featured the possible opportunities in outsourcing from the Founder & CEO of one of the top tier Outsourcing companies. Though exhibiting a …
Today, it is no longer a question of why the Philippines is the leading outsourcing destination. A lot of international companies are realizing the value of delegating time-consuming yet necessary company tasks to Filipinos to save costs, increase their productivity, and accommodate growth. In my …
Ask anyone in the Philippines what comes to mind when they think of social media, odds are they will say “Facebook.” According to Statscounter, 88.4% of social media users in the country are active on Facebook. As of February 2020, the social networking giant has …
Internet access has developed over the years, with more than 70% of Filipinos going online regularly nowadays. The lifestyle of Filipinos, especially the ones residing in metropolitan areas and the suburbs, has significantly been changed by the Internet in an uncountable aspect. I have interviewed …
They say if someone is better than you at something, they should be doing it, not you. When your business is just getting started, you might be doing all the marketing tasks. But as your company grows, it makes more sense to focus on what …
Filipinos’ fondness of social media has shown no signs of slowing down based on the Digital 2020 Global Overview Report published by UK-based creative agency, We Are Social, in partnership with Hootsuite, a Canadian social media firm. In the latest report, the Philippines has kept …
When the world’s largest search company sets up and expands an office in a country, you know what it means: that nation plays an important role in the digital world. As Julian Persaud, ex-Google Managing Director for Southeast Asia, said in a press statement, “The …
