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https://youtu.be/71e5_LvAoC0 Over the past articles, we explored neuromarketing or consumer neuroscience research techniques that aim at getting insights into the consumer decision-making process through methods that sound, almost out of a science fiction movie, such as brain scans, eye-tracking, and palm readings. These techniques you …
Don’t expect that it will work out when you picked just somebody you felt good about on social media. To find a right partner, you have to do some research about how can she/he contribute to your business. Based on Steve Goldstein from PR News, …
Let’s take a trip back to the 1990s. Rachel and Ross, Britney and Justin, MTV, Sony Discmans, Slime, Tamagotchis, Yo-Yos, VHS tapes, … It was a fun decade. One brand wasn’t having a great decade, though. Subaru’s sales were in steep decline. Although the small …
In a previous post, I’ve told you all about Rainbow-Washing, and why you’ll want to avoid painting your business in rainbow colors if there’s nothing to back up your claim of inclusiveness. However, making your business LGBT-inclusive isn’t easy and certainly doesn’t happen overnight. If …
When you make a large investment, say more than $ 1,000, what do you look for in a corporation? Maybe you want them to be environmentally friendly (or at least conscious), maybe you want them to pay equal wages to all genders, maybe you just …
June is almost here – you probably know what that means: Rainbows everywhere! Stores, windows, corporate Twitter profile pictures, crosswalks, entire streets, and even buildings glow in beautiful, celebratory colors. Every year, there’s parades, celebrations, parties, and – yes – equal rights manifestations that aren’t …
Whether we like to admit or not, each and everyone of us flock into Instagram for some inspirations (mostly for new styles). Do you wonder why Instagram Influencers are so important to us? Here is a small justification: According to the statistics of October 2019, …
June is just around the corner! You know what that means, hopefully: Pride Month! ? Of course, this also means lots of rainbows everywhere. And I really mean everywhere. For a while now, an increasing number of brands have turned their brand logos into rainbow versions …
You’ve seen why your business needs LGBT-Marketing. You’ve learned about some of the most important dos and don’ts, and you now know why some companies have failed hard or won big with LGBT ad campaigns. Now, it’s time to talk about backlash. The sad truth …
Well let’s start! Are you passionate about fashion and style? If you are then why not to unlock more opportunities for your passion? Don’t miss these fashion blogs I have collected to help you express your individuality with the innovation of your own style. Proper …
