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Learn to develop digital business models
The next step is to define the so-called “focus job”. It is the reason why your customers want or do something, it is the consideration of what is behind “making a hole in the wall”. Using a vacation example, you’ll learn in the following video …
What you want to see, you see. What you focus on, that’s what you see. But what if this focus is distorted by a certain lens? In the following video, five of these cognitive distortions – or biases – are presented. Beat Walther and Yann …
The basic idea of innovation is the (hopefully) subsequent growth, whereby new markets are opened up, products are expanded and new target groups are won. There are thousands of such growth initiatives, and there are just as many ideas floating around about which idea the …
In this short video, we will explain to you a real case example of how Jobs-to-be-done can make a turn of 180 degrees from an original idea to the real innovation at the end. And remember, to abort an idea is not something bad, it …
We know what job our customers want to do and we know what steps they take to do it. But what is tedious, tricky, annoying or in need of improvement? By using various questioning techniques, we can find out per job step where the customers’ …
If you are able to find out the job behind the customer’s desire, you are able to overcome changes because the job itself is stable. It is the holy grail for innovations since they become resistant to trends and are easier to adapt over time. …
It is still unclear if it is a true story or a myth but either way, the power of jobs-to-be-done and the way it shifts the focus from a bias towards customer centricity can be seen crystal clear. It all began with a fast-food chain …
Jobs-to-be-done; some call it a theory, others a philosophy, but in the end, the definition is not important, it’s that it’s useful for innovation, market research, development, and even sales. But how? In previous blogs, you’ve learned how innovation happens, what bias means for the …
Der nächste Schritt ist das Definieren des so genannten «Fokus Jobs». Es ist der Grund, wieso deine Kunden etwas wollen oder tun, es ist die Überlegung, was sich hinter dem «ein Loch in die Wand machen» verbirgt. Anhand von einem Ferien-Beispiel erfährst du im folgenden …
Was man sehen will, das sieht man. Worauf man sich fokussiert, das sieht man. Doch was ist, wenn dieser Fokus durch eine bestimmte Linse verzerrt wird? Im folgenden Video werden fünf dieser kognitiven Verzerrungen – oder auf Englisch auch Biases – vorgestellt. Beat Walther und …
