Author: Luca Sorrentino

I am Luca, a passionate UX and brand designer living in Lucerne, a wonderful city in Switzerland. I believe that designers have the power and responsibility to shape the world for a better future. In order to be impactful, technology and innovation need to be fully leveraged. AI is seen at the same time as the materialisation of a dystopia and an efficient tool for value creation. I want to explore many possible scenarios by familiarizing with AI in the area of my expertise: design.

3 Hacks to Use AI Generative Fill in Photoshop Effectively

2023-06-042023-06-12

Content Adobe Is Catching Up with AI Generative Filling Requires Context (Sometimes) More Realistic Outcomes Speed Up Your Workflow A Final Reflection on Adobe Integrating AI Adobe Is Catching Up with AI Photoshop is probably the first app that most designers and photographers have …

Insane Product Design for Sustainability with AI

2023-05-212023-06-12

Content Patagonia Goes Urban The Christmas Lights on the Lucerne Wooden Bridge USM Furniture Made of Discarded Objects Envision Sustainable Products with AI In the last article, I took a critical stand against the optimistic views that AI could help solve climate change issues. Despite …

Inspiring Examples of AI Applications for Good

2023-05-192023-06-12

Content Designing Innovative Products Leveraging AI for Activism Aiding Climate Change Research Being optimistic is naïve Due to the last striking developments of AI especially with ChatGPT, the volume of critiques addressed to it is massive. Everyone is commenting on the performance of ChatGPT boss …

Using AI for Youtube Shorts to Grow Your Audience

2023-05-112023-06-12

Content Why Youtube Shorts Are Relevant for You Format 1: Midjourney – Making Off Format 2: Funny Facts by ChatGPT Format 3: Real Use Cases of AI In Design Best Practices for Youtube Shorts Have you ever created a Youtube channel and struggled to gain …

ChatGPT to write code. Create the Apple Website with AI, no other tool needed (2023)

2023-04-112023-04-16

Building a stunning website that looks just like Apple’s official site? Easy catch! You can use ChatGPT to write code and create a website from scratch. By harnessing the power of AI, you can now build websites with ease, even if you have little to …

Is AI Bad for Creatives? Find Out If You Will Lose Your Job

2023-04-082023-06-12

Content Are the recent developments in ai bad for humanity? How are creatives affected by this? Will humans be able to adapt? Are the recent developments in ai bad for humanity? A recent report from Goldman Sachs economists predicted that 18% of global jobs could …

Advanced Guide to Midjourney in 5 Minutes: Level up Your Ai Images

2023-03-282023-06-12

Content Midjourney can be a waste of time Specify the creative style Compose your image using photographic wording Define the artist who made the creation Include an image source Remix the images Memorable results with your first prompt? Midjourney can be a waste of time …

6 hacks on how to use ChatGPT and Midjourney to improve your UX design work

2023-03-222023-06-12

We’ve seen chatGPT becoming one of the most searched terms worldwide. At the same time, Midjourney is been recognized by a large community of creatives as one of the best tools to create images out of prompts. In the video above, I show some of …