Author: Anzhelika Kara.

I'm Kara, a marketing expert with over 5 years of weaving stories out of data and strategies. My journey in digital marketing, social media management, digital transformation, and strategic brand growth began back in high school, where I founded and led my first branding project. Since then, I've proceeded with my education in the field of Digital media, e-commerce, and marketing and had the incredible opportunity to collaborate with brands and companies like Caterpillar, PANERAI, Breitling, Richemont, and CERN, helping them carve their digital footprints in the ever-evolving online landscape. Here, on this blog, I peel back the layers of marketing jargon to bring you straightforward, actionable insights. From the latest in social media trends to the foundations of marketing strategy, I’m here to share everything I’ve learned (and continue to learn) along this fascinating journey.

Use of Links in the AI-Driven SEO Landscape

In the ever-evolving world of SEO, the statement by Gary Illyes from Google that links are not a top-three ranking factor has stirred the digital marketing community. However, as artificial intelligence (AI) becomes increasingly integrated into search engines, the importance of links is being re-evaluated. …

Gestalt Principles in Marketing

Gestalt Principles in Marketing: Harnessing Gestalt Principles for Powerful Marketing Strategies Understanding how your audience processes visual information can significantly amplify the impact of your campaigns. Gestalt psychology, a theory developed in the early 20th century, offers insights into the human mind’s ability to perceive …

Navigating YouTube’s AI Guidelines

Strategies for Marketers in the Age of AI and Algorithm Mastery YouTube, with its vast audience and dynamic content ecosystem, remains a cornerstone in the digital marketing and social media arena. Recent developments and insights offer a fresh perspective on how marketers can navigate this …