Major Online Business and Marketing
Learn to develop digital business models
Finding a more iconic and recognisable logo than Google’s must be difficult! It is therefore not surprising to know that the company did not choose the colours of the logo by accident. Watch my video to know more about the meaning of colours in Google’s …
Colours are always associated with different emotions and moods. Many factors influence people and what makes them prefer one brand over another. Yes, subjectivity certainly plays an important role, but there is more: every company must consider not only personal preferences, but also and above …
The success of a website is influenced by many factors. Among these, colours play a key role: if used in a smart way, they can make the user navigation smoother and more pleasant, and they can let the visitor stay longer – and even make …
Do you ever look at the newsletters you receive by email and think: wow, what creative mind could have designed this email? In this post and in the following video, I will show you how to create an eye-catching email with the right use of …
When preparing an email, we tend to focus a lot on the text, often neglecting the importance of good visual elements, which are basically what captures the reader’s attention once the email is opened. Among these visual elements, colour is the most significant attribute, which …
How much does a logo tell about a company? A logo is not only the symbol of the brand identification; if designed well, it has the power to convey the values and messages that a company wants consumers to understand, and even to tell its …
Well begun is half done. Isn’t it? Choosing the right colour in the brand creation phase is essential to influencing future customers and establishing the first relationships with them. Relationships that result in emotions that the costumer unconsciously feels, thanks to the evocative power of …
When you buy any product and focus on the colour that identifies it, you have no idea on what’s behind it. We tend to think that the choice of colour is random or a matter of personal taste. This is not the case. Colour is …
