My name is Erion Likaj and I am a student of Hochschule Luzern in the Online Business and Marketing department. I have been a gamer fanatic throughout my entire life so my goal is to help new startups in the gaming industry to raise awareness through advertising and to be able to exploit the market as much as possible.
Video gaming is not anymore just a hobby that some introverts play in their free time, last few years it has been considered as a hobby that can bring loads of profit and that’s why everyone is playing. Based on recent studies around 65% of adults casually play video games on daily basis including females
Every gamer knows at least one game that was hyped up at the beginning stages but then shortly after it just lost its entire fanbase. What might be the reason that some games just lose their player base in such a short time, especially some that gamers couldn’t wait to be launched? In the following,
Have you ever asked yourself why gaming developers launch free games? Games like Fortnite, Valorant, and League of Legends are all free so how do they earn profit? Or do they earn any profit at all to begin with? The answer is yes, they all do it and it has turned out very profitable for
After looking at platforms where you can find your potential gaming community for your upcoming game, we move on to some tips of how to develop a game successfully. There are many mistakes new developers can make at the beginning of their developing careers that might even ruin their dreams of creating games in the
Like any other community gamers as well have their own platforms for interacting with one another, talking about games, gameplays, tips & tricks on how to be better at a game, and so forth. That is why it’s important to understand which platforms are the best ones to gain gamers attention. So, if you are
The evolvement of Gaming Industry Before starting to look at advertising in gaming, it is important to firstly talk about how gaming trends have shifted throughout the years. Gaming industry has reached around 50 years since its first launch. Evolvement of gaming can be divided into three categories; 1. Arcade Era (1970-1983), 2. Console Era