Startups are betting on SUSTAINABILITY

Startups are betting on SUSTAINABILITY Environmental care and protection have become an opportunity for entrepreneurs. This market niche is growing fast, as well as the interest of many startups to create products or services that are focused on consumers and planet needs. The implementation of …

6 Digital Marketing Trends….You need to know

Marketing is in permanent innovation, the trends that exist to meet consumers’ demands are huge. In this blog, I will mention 6 digital marketing trends that we cannot ignore. 1. Artificial Intelligence  AI is changing the way we perceive opportunities in the digital world. According …

Marketing and Strategies in Times of Coronavirus

Campaigns had to be reinvented, but certain trends have been repeated recurrently in creativity. The pandemic and quarantine we have faced recently led brands to change their marketing and advertising strategies. Companies around the world were forced to react to this situation and redefine their …

The Marketing of the Planet

Concepts such as organic agriculture, sustainable fashion, plastic-free, cruelty-free, among others, may sound familiar to you and it is because it is beginning to take relevance in the care of our planet. Nowadays, there is a growing concern about our planet’s limited resources, consumers have …

Genderless Trend, Neither pink nor blue

If you have the attitude and confidence, it doesn’t matter what you wear – we cannot and should not define gender by its color. Before the fashionable term “non-gender” or “genderless” appeared, unisex was the way of referring to the non-differentiation by gender in the …

Scent Marketing: love is in the air

Did you know that… We can remember 35% of what we smell. According to studies by the Rockefeller University, the evocative “power” of each of our senses is as follows: smell (35%), taste (15%), sight (5%), hearing (2%) and touch (1%). The human sense of …

How Emotional Marketing impacts on consuming…

Hi! once again around here, In my first blog I wrote about Love Brands, which are those brands that position themselves through emotional way among consumers, achieving loyalty with every purchase. Loyal consumers will always be there, demanding for more products, better discounts, more advertising, …

Love Brand or Economic Trade?

What comes to your mind when you hear/read Love Brand? Well, probably all these words, The first step in understanding Love Brand is to mention that, love is an emotion and the way of understanding an emotion depends on each social group, also it is …