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Ethical fashion brands still fight the stigma of being unstylish and expensive. It is even more important that they place a focus on educating their customers and potential customers. This article sums up the most important research insights from the paper “Unraveling the Customer Education …
For anyone building a business, knowledge and good networking is key. Due to its complexity, this is even more true for entrepreneurs or brand owners in the field of ethically-produced fashion. This article explored why and how the Fashion Revolution Movement can help to gain …
Good On You is an app which enables consumers to make informed shopping choices. With their own brand rating system, Good On You rewards ethical fashion brands through empowering consumers to make fashion choices that are respectful of people, the earth and animals.
Welche Relevanz haben Zertifikate für kleine ethische Modelabels? In Part II von «Ein Teil der Lösung» gehen Sara Zbinden, Inhaberin von «Pura Clothing – Fair Sustainable Swimwear» und Jamil Mokhtar, Inhaber von «A New York Affair – Fairtrade and Ethical Fashion» mit Rapper Greis und …
In «Ethical Fashion Conversations: the Podcast», I meet for coffee with individuals from the industry. In this first episode I chat with Jamil Mokthar, the founder of A New York Affair and member of Fashion Revolution Switzerland. We talked about his challenges founding the t-shirt …
Innovative approaches and outside the box thinking are key factors when it comes to a transformation. This article is about how DIFFAIR – a young, fair fashion label from Zürich – is using both these to contribute to a more sustainable fashion industry. Andrej Krajnc …
Wer faire und ökologisch nachhaltige Mode anbieten will, ist vor riesige Herausforderungen gestellt. Vier Insider diskutieren an einem Talk in Bern, was es zu beachten gilt. Sie selbst bieten Konsumenten mit ihren Geschäftsmodellen Alternativen zu Zara und H&M und tragen damit einen Teil zur Lösung …
As illustrated by the learn-care-organize-invest-shoulder schema, as consumers, the first step to integrating a conscious fashion habit into our everyday lives, is to change our mindset. But what is happening on the other – industry — side? If we look at what’s trending in 2019, …
Think out of the box. Das Eruieren von Konsumenten-Herausforderungen, kann helfen neue Ideen und Konzepte zu entwickeln. Anhand eines Schemas visualisiere ich meine persönliche Sicht als Konsumentin. Was bedeutet Fair Fashion im Alltag? Welche Themen beschäftigen Konsumenten, die einen nachhaltigen Modekonsum in ihren Alltag integrieren …
Ist es wirklich nachhaltig, wenn wir dem Modekonsum völlig abzuschwören? Nackt sein ist vielleicht auf den ersten Blick die nachhaltigste Option aber nicht zwingend die einzige. Die Kraft liegt nicht immer allein im Extrem. Im Rahmen meines Masterstudiums beschäftige ich mich mit dem Thema Mode …
