Author Ekaterina Barras

Ekaterina Barras

Hello! It's a pleasure to meet you! In the blog "Lumos Maxima", you will find articles on the topics that will bridge the areas of marketing and design. The project's primary aim is to help people create a blog or build a startup by implementing a tailor-made design and apply it across various marketing touchpoints to market it efficiently. I offer a range of practical exercises to support my readers by illustrating step-by-step instructions and showing them how to create a brand project from A to Z. Get ready! You will learn how to edit photos professionally, build a website, create a logo, choose colour palettes and typography for your brand, work in InDesign and create a newsletter using state-of-the-art software tools. | Need help to change HTML code or any advice in Illustrator or InDesign? Just e-mail me or write on LinkedIn, and I can explain how it works. E-mail: ekaterina.barras@stud.hslu.ch

0 Creating Business Card in InDesign: Beginner’s Step-By-Step Instruction

Did you know that a business card is an essential marketing tool that enables sharing contact information with potential customers and fellow small business owners? Want to know more about how to create a business card? Watch the video “Creating Business Card in InDesign: Beginner’s Step-By-Step Instruction” below: Reference: https://www.indeed.com/career-advice/career-development/business-card-tips I hope you enjoyed the

0 How To Create a Professional Newsletter

  In the previous posts of our project, we have covered the topics of professionally retouching photos, colour, typography, logo creation. Additionally, we have discovered the latest trends in graphic design that you can apply to your startup and learned that building a website is possible for anyone since there is no code needed. Lastly,

2 Top 5 Tools To Design Your Social Media

Designing social media content seems to be simple, but once you have started, you realise, well, it takes time! The process of finding the right picture, sound, videos takes hours, if not more. But, we have good news, there are some tools already on the market that could save your time and money. Here you

2 Building Website Made Simple: No Code Needed

Building a website is a very complex process that involves such skills as knowing HTML, CSS, principles of effective human-centred design, creating prototypes of layouts that would lead a customer to a better experience, knowledge in working with graphic elements etc. Before you build any website, please give attention to the following 10 tips: Establish

6 Get Inspired: 4 Graphic Design Trends in 2021

Before we learn the lessons about creating a logo and developing a website, it is vital to understand which graphic design you will implement across all platforms and marketing materials such as social media channels, a company presentation, a business card, etc. Let’s have a look together at the four graphic design trends that will

6 Ultimate Guide to Colour: from A to Z

Colour is the core of all marketing materials you create in your brand. Starting from the post on social media, company presentation, website, logotype, it is crucial to understand how to find the colour that will look consistent and be in harmony with all parts of your brand visual identity. Top 6 Tips for selecting

4 Photoshop goes Neural: Top 4 AI-based Filters

As we all know, a marketing professional is faced with creative-related tasks nearly every day. Photography is one of the most essential components of any brand. When developing a personal or company brand, the marketing professional needs to have the skills to edit and create photographs to be able to use them in social media