Artificial intelligence (AI) in text generation is a fascinating and rapidly evolving technology that is quickly becoming an integral part of our daily lives. From crafting blog posts and scientific papers to producing marketing content, AI tools unlock new possibilities for efficient and imaginative text creation.
AI tools for text generation can be valuable assets during your studies. Developing the ability to use these technologies efficiently and safely will likely become a highly sought-after skill in the workplace.
However, using such tools requires critical thinking, fairness, and a sense of responsibility. Before incorporating AI into your writing, you should make sure that the quality of your own academic work is not undermined by it and that you always maintain a fair and transparent approach (see Using AI at HSLU). Discuss the use of AI-based tools with your supervisors at an early stage of your assignment.
Here are some of the best-known and most powerful tools for text generation and content creation:
- ChatGPT: ChatGPT is a natural language chatbot. It can be used for customer support, information, small talk and more. Access to the latest models is only possible with a subscription, with some exceptions.
- Gemini: AI-based chatbot from Google that allows users to ask questions and complete tasks by interacting with them and providing relevant information.
- jenni.ai: Supports the writing of academic articles and research reports.
- Jasper: This tool offers support in the creation of copywriting, blog posts, product sheets and more.
- WriteSonic: WriteSonic is another AI-powered text generation tool that helps to create articles, advertising copy, emails and more.
- Rytr: Offers a professional grammar and spell checker with AI support. There are also other functions, such as keyword searches.
- Frase: Supports you in optimizing your own web presence for search engines.
- CloserCopy: Also supports search engine optimization and helps with copywriting.
- NeuroFlash: Tool for generating copywriting in German
- Writecream: Supports the writing of business emails, blog posts, YouTube voiceovers and more.
- DeepSeek: Can keep up with other AIs listed here, such as Gemini and Chat GPT. The AI was developed in China and released at the end of January 2025. According to DeepSeek, its development was much cheaper than other AI models. It is also (at least partially, read more here) open source and is therefore open to further development by others. However, DeepSeek seems to censor itself in certain cases and, as with other AIs, data protection must be viewed. critically. It is unclear what happens to the data entered. However, DeepSeek can also be used locally, which reduces the risk of data loss. We generally do not recommend entering any business or personal data. The release of DeepSeek has caused the share price of chip manufacturer Nvidia to collapse. The Chinese AI model is exerting direct pressure on US companies and other AI providers. Therefore, its political relevance should also be noted here. It is to be hoped that, in the future, more models – perhaps more or stronger European ones, such as Mistral le Chat – will be introduced.
The list is not exhaustive, and new tools are being released regularly. Which tool to use depends on the specific requirements of your project. Many tools offer basic features for free, but subscriptions are often required for advanced features or unlimited use.
Despite their performance, these tools are no substitute for human review. It is important to check the generated texts carefully in order to ensure that they are of high quality and meet your requirements.