from Hongik University Seoul
to Lucerne University of Applied Sciences and Arts,
BA Design Management, International (DMI)
fall semester 2020
Bluish
Since I came here, I have been fascinated with the blue color of Luzern. It’s not only about the color literally, but also about the vibes and feelings. It’s clear and cool. I tried to capture this, which will never come back once it’s gone behind.
Lola cola
This is my first swiss beverage from Neubad, one of my favorite places in Luzern. For me, the taste and package design go well with the image I have about Luzern.
The same thing approaches me differently.
I felt joyful dancing from the Luzern lake’s water flow, but sometimes it was wavy anxiety. It continuously changed depending on my mood and thoughts. Eventually, I projected myself on it. Like this, I could see myself from everywhere I go, everything I meet.
The more new things I experience, the better I understand who I am. It’s not easy to summarize my whole experience in Luzern, but that came up to my mind first.
