What’s this project all about?

The project models an ethical production process that nurtures and maintains fading traditional handicrafts such as embroidery, weaving, lacemaking from the Podravina area, Croatia.

It empowers and encourages slow, manual work over the fast, mechanical while proposing handicraft as a strategy to achieve re-value in fashion objects and strengthening the product user-relationship. My role as a designer is to act as a facilitator in modeling sustainable enterprises in rural artisan communities while respecting the region’s natural and cultural resources.

The project’s enterprise vision aims to bridge the gap between tradition and modernity, old and new, youth and seniority resulting in unique, handcrafted fashion objects conveying the story of rooted time, place, community, culture, and identity.

Who’s the service designer behind this project?

Eva Vučković graduated from the Master Service of the HSLU in 2021.