Benefits of Networking for Business

Why you should network (in general): Introduce your business and offerings Don’t expect that the world will eventually know about your business. To increase the visitors on your website or social media accounts, you first have to show people that your business exists. And YOU …

Campagne d’influence BCV X JOJ2020 – interview

Bonjour à tous ! Pour ce dernier article de ma série sur le marketing d’influence, je voulais vraiment avoir le retour d’expérience d’une entreprise de suisse romande. C’est chose faite car j’ai eu la chance d’interviewer Laetitia Schaller, Community Manager à la BCV. Vous trouverez ci-dessous, …

Instagram Errors- Fake Engagement

As I always mention on my blog posts that today “influencers” on social media are closer to celebrities or starts of reality shows, they have become tremendously admired and inspired from their audience. The fashion industry has thrived like no other B2C industry on Instagram …

The perfect podcast: Q&A

Hello, hello! Can you believe it? These are the last words I am typing for this project. I had such a great time sharing with you the little knowledge I gained from reading so many articles and talking to super interesting professionals. For this last …

Find the Perfect Job Candidates With LinkedIn

Hiring the right employee is not always easy and it’s oftentimes time consuming. Also, when you have a small business, it can be difficult to attract talents as you don’t have a huge exposure and therefore people may simply not know about your company. And …