Inside the Blogger: Transferring Emotion

What separates your favourite book from your last blog post? Why is the interaction with your favourite clothing store a lifestyle activity while an insurance salesperson is just that, an annoying salesperson. The difference is subtle and decisive – your purpose. The reason why Neil …

Developing Your Content Plan

Howdy, fellow pre-entrepreneur. You have a passion, want to make it a project, know how it benefits whom (or want to figure it out) and you have no idea what to do next? Welcome to idealuca’s wonderland. In this post, I’ll try to (forcefully) help/make …

Getting Your Project Going

About to start a new project? Then this post is for you. It marks the start of my new project: helping you develop yours. If I can be of assistance, please contact me here and I’ll do my best to help. Seriously, do it. In …