«Alles Schlechte hat etwas Gutes!» – auch zu Zeiten von Covid-19?

Ein Zitat von Jon Cohens, welches zum Thema dieses Blogposts kaum zutreffender sein könnte. Die Covid-19 Pandemie erreichte im Februar 2020 die Schweiz (Bundesamt für Gesundheit, 2020), seither hat sich unser Leben massgeblich verändert: soziale Kontakte sind eingeschränkt, Reisen verboten, Veranstaltungen abgesagt, Läden mussten schliessen und es gilt eine Homeoffice Pflicht. Was ist nun das…

What is digital minimalism?

For now this will be my last blogpost of the minimalism blog series. However, I want to wrap it up with an important topic about digital detox. The time wasted on mobile devices is increasing year by year. On average an US adult is spending …

Instagram Errors- Fake Engagement

As I always mention on my blog posts that today “influencers” on social media are closer to celebrities or starts of reality shows, they have become tremendously admired and inspired from their audience. The fashion industry has thrived like no other B2C industry on Instagram …

How Subaru Paved the Way for Automotive LGBT Marketing

Let’s take a trip back to the 1990s. Rachel and Ross, Britney and Justin, MTV, Sony Discmans, Slime, Tamagotchis, Yo-Yos, VHS tapes, … It was a fun decade. One brand wasn’t having a great decade, though. Subaru’s sales were in steep decline. Although the small …

Coronavirus and the Stock Market

Stock Market Situation. When bad news went live, investors immediately started to sell their stocks. Just in few weeks or even days, supply started to increase demand and the prices of the stocks have fallen. COVID -19 situation has affected mostly shares of hotel chains, …

10 Steps to LGBT-Inclusify Your Business

In a previous post, I’ve told you all about Rainbow-Washing, and why you’ll want to avoid painting your business in rainbow colors if there’s nothing to back up your claim of inclusiveness. However, making your business LGBT-inclusive isn’t easy and certainly doesn’t happen overnight. If …

Marketing and Strategies in Times of Coronavirus

Campaigns had to be reinvented, but certain trends have been repeated recurrently in creativity. The pandemic and quarantine we have faced recently led brands to change their marketing and advertising strategies. Companies around the world were forced to react to this situation and redefine their …