How much does a logo tell about a company?
A logo is not only the symbol of the brand identification; if designed well, it has the power to convey the values and messages that a company wants consumers to understand, and even to tell its story.
The use of colours in a logo allows the brand to establish a connection with customers on a psychological level. Colours act as the core communicators of emotions, and depending on which colours a company uses, different feelings can arouse.
In the following video you can find some tips to make your logo catchy with the use of colours.
Enjoy the video and donât forget to leave a comment! đ
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