Building Online Brand Credibility When You have Zero Users [Video Interview with CEO & Founder, Alicia Schweiger]


One may ask.. How can you build online brand credibility when you first started out with 0 users? I spoke with CEO & Founder of Elixseri, Alicia Schweiger and how she built up her business credibility since she started Elixseri 5 years ago.

Watch the clip below to hear the top 5 tips on how to build an online brand credibility when you have 0 users.


If you would like to learn more on how to navigate the digital space and strengthen the branding your online business store, watch the full 10min video interview below. Check out the Elixseri’s digital store and get a sensing of what it means to have brand credibility!

Pick up learning points by downloading the free summary PDF:How to navigate the digital platform and build online brand credibility

Alicia Schweiger is the Founder and CEO of Elixseri. She has 30 years of experience in the beauty industry in companies like YSL and La Prairie. She has also founded a digital beauty project, Omniglam.

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About Author

Deep diving from events marketing to digtal marketing, I am currently a Masters student in Online Business and Marketing at HSLU. On usual days, you may find me sipping coffee at a cafe or jetting off to another country to explore the world.


  1. Amazing video content! Great tips on how to build online credibility. I’m trying to start my own online business and this is really helpful.
    Thank you!

  2. It was a pleasure to watch the video and listen to Alicia’s recommendations since they are coming from her real life experience of building a brand from scratch. Being patient & consistent! And believing yourself will get you closer to your dreams 🙂

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