The sale of second-hand fashion is an emerging business. It is also a sustainable way to buy clothes, as it helps to reduce pollution by giving clothes a second life instead of dumping them in a landfill.
Hey and welcome back to my blog! For a few weeks now, I have written about different types of sustainable fashion, such as sustainable brands and recycling. This week’s blog post is about my favorite kind of sustainable fashion, namely second-hand. Initially, I wanted to write the entire blog about second-hand fashion. However, I was also very interested in the other areas, so I decided to broaden my focus a bit. But here we go! First of all, I would like to mention that for a long time, I was very skeptical about second-hand fashion. And of course, it is always nice to have something brand-new.
Nevertheless, I realized that second-hand fashion could also be very cool, or sometimes even better than the fast-fashion collection that everyone wears anyway. I experienced this recently during a trip abroad. I always love to combine sight-seeing and shopping, so I usually check in advance not only the sights but also the shopping possibilities. And I was honestly overwhelmed by the thrift shops and the excellent quality of their offers! I always thought this was not for me, but I was definitely wrong! And the best part is that you can shop with a clean conscience.
Interesting facts about second-hand fashion
I guess everyone understands the term second-hand and knows what it means. But some of you might be unsure about the potential of reselling used clothes – right? Especially in Switzerland, second-hand fashion is probably not as common as in other countries. However, the countless articles in magazines, newspapers, and social media let us conclude that this trend has also arrived in Switzerland. So let me share with you some impressive figures about the potential of second-hand fashion. The world’s leading online thrift shop thredUp from the US publishes an annual report on trends in resale. And I must admit that I did not expect the second-hand business to be so successful in the fashion industry. According to the Resale Report 2019, 56 million women bought second-hand fashion in 2018. This represents an increase of 27% compared to the previous year. Current sales are expected to increase from USD 24 billion to USD 51 billion by 2023.
Furthermore, it is projected that in ten years the second-hand sales will be 1.5 times as high as the fast-fashion sales. This movement is mainly driven by millennials. About 33% of the second-hand buyers are between 25-37 years old. The main reason for the rapid increase in sales of second-hand fashion is sustainability. 72% of surveyed consumers prefer to buy environmentally friendly clothes. And besides, the resale of a garment reduces its carbon footprint by up to 80%. When analyzing these figures, it becomes clear that the resale business has great potential. If you want to learn more about it, you can get the full report here.
Why you should buy second-hand fashion
What do you think about second-hand fashion? Are you not yet fully convinced? Watch my short video about five reasons why second-hand fashion is great!