The Future Forum Lucerne 2015 “Glocality Re-visited – Co-creation between Local and Global Spaces” was organized by the interdisciplinary group of Future Laboratory CreaLab and focused on cases from practice dealing with integration, interface, and interaction between the global and the local – leaving a lot of space for participants also to use their ideas and imagination.
During the three-day event participants from business, architecture, management and organisational studies, informatics, economy, tourism industry and many more joined to learn new methods of problem solving and work on real-life questions posed by the FFL business partners.
The forum 1 at the Messe Luzern functioned in three areas; a lounge for networking, the think space for listening and discussing and the workspace with the 3D printer and worktables for direct modelling and prototyping of ideas.
„Man musste sich nicht anstrengen, um in Kontakt zu kommen. Es ist einfach passiert, die ganze Zeit. Das ist mir extremst aufgefallen, wenn ich das mit anderen Innovations-Events vergleiche. Ich konnte sehr viele Kontakte mitnehmen. Und ich weiss, wenn ich morgen etwas in die Richtung habe, kann ich die Person anrufen. Oder ich kann mich auch einfach mal melden und mich austauschen zu ähnlichen Themen mit Leuten, die nicht aus dem selben Umfeld sind.” Mathias Strazza, Head of Product Development, Cendres+Métaux SA
The Forum was launched in a golden room of the Hotel National in Lucerne. The discussion was lead by the historian Rainer Egloff with a panel: Professor for Philosophy, Politics and Management Pierre Guillet de Monthoux, Head of LUASA School of Informatics Rene Hüsler, Ralf Wetzel, Associate professor for Organisational Behavious and Betty Zucker, international Management Consultant.
What turned out to be a truly glocal discussion, relaxed but far flung and inspiring, took us from how we are part of global communities through our choices of hard- and software, where we actually work (at home in bed and with kids running around), and how big firms may look global, but are very local under their skin.
“Das Future Forum Lucerne war eine wunderbare Erfahrung. Ich habe die (Arbeits-)Atmosphäre, die Interaktionsqualität, das Design und den Roten Faden der gesamten Veranstaltung genießen und regelrecht aufsaugen können.” Ralf Wetzel, Associate Professor for Organization & Management at Vlerick Business School.
Be aware of how you perform and walk in real time was a key statement. It went well with Business School Dean Xaver Büeler’s introductory remarks noting that the concept of future is no longer about statistics or guessing rather about planning and making abstract issues tangible.
Next day Pierre de Guillet Monthoux posed the first key question on how to navigate in a glocal world. The action depends on Schwung – on keeping a movement going between form and matter, between the visions/dreams and actions/reality. That we are the ones who define this was focussed by his swinging and singing presentation, engaging the audience in immediate practice.
And that is what happened. With amazing energy the participants engaged in the workshops:
Workshops ranged from visualizing a problem with simple materials (Prototyping: 3D printing and models. Reflecting the challenge as an object), self-reflection and individual journey (Space Encounters: Learning Journey), to imaginative trend rational and entrepreneurial thinking (Foresight – Insight – Action: Scenario exploration with human centred design/Entrepreneurial thinking and digital tools/ Reflecting Glocality: Where is the Region?) and sensing the challenges by offensively imagining their context (strategic diversions) . As described by many participants, atmosphere and experience played a critical part throughout the entire event.
“Vielen Dank noch mal für den total spannenden Tag und die interessanten Blicke in die Zukunft. Ich bin sicher, dass wir von all den Inputs profitieren können und heute eine gute Grundlage gelegt wurde.” Sandra Hodel, Leiterin Geschäftsstelle Luzern von Witzig The Office Company.
“Das Spannende war, dass man so ganz einfache Tipps mitnehmen konnte, welche man gleich selber wieder einsetzen kann. Das habe ich so überhaupt nicht erwartet.” Mathias Strazza, Head of Product Development, Cendres+Métaux SA
A repeated feedback to the challenges was that companies should pay special attention to persuading their ‘target end’ customers to buying an experience and atmosphere itself, not focusing so much on the product. They should also become flexible and adapt rapidly to the idea of product/service personalizing.
Two more key questions took the main stage on the intense second day and led to exceptional engagement of the audience;
Patricia Wolf – showed how different ways of getting hold of the huge glocal potential innovation is both exploited by companies seeking cheap creative labour and cultivated by interaction between sharing communities that empower each other and expand the borders of knowledge and institutions… And Ralf Wenzel confirmed that the world was VUCA-World – volatile, uncertain, complex, ambiguous – but it had always been and what was much more central was to learn from successful organisations and brought one surprising example – the Jesuit order – with their link between improvisation and formal strategies for adaptation. On Friday morning Matthias Horx from the ZukunftsInstitut spoke about the future as a synthesis of trends and countertrends.
“Ein grosses Lob an das Organisationskomitee des Future Forum Lucerne. Ich konnte viele gute Eindrücke gewinnen und wesentliche Erkenntnisse mitnehmen.” Stephan Portmann, Koch & Hotellier/Restaurateur HF SHL.
Indeed, both Wolf and Wenzel confirmed the Guillet de Monthoux’s theses; Dealing with the glocal is a question of Schwung – and Future Forum Lucerne 2015 turned out to be the place to go to experience that.
Art is (probably) also about Schwung and the three artists’ inserts Stephan Wittmer’s programme and posters, Felix Bänteli’s Composition and Lauren Wildbolz’ flower soup and vegan burgers – took us just a little further into new images, sounds and tastes.