TOMI

For our presentation tomorrow, we’ll list all advantages and disadvantages of social network marketing.
Firstly, I begin with the good news. The new form of online-based marketing is closer at customers. Due to the profile information on social networks, destinations are able to reduce transaction cost by canvassing directly the right target group. Another point is [...]

In an earlier blog content we wrote about the difficulties to messure the success of your social network campaign. Now we found a website where you can calculate the “Return On Investment” (ROI) of your campaign. You can customize this formula by entering different parameters and it will show you if the campaign was successful [...]

According to the online platform “persoenlich.com”, Swiss International Air Lines started an online marketing campaign on swiss portals, parties- and photo-communities, student sites and social networks. With banners, they want to get young adults to their new microsite “preisalarmstuferot.com”.
The purpose of Swiss is to advise customer of the intransparent price offers of low cost carriers [...]

Today, we create a social network group at facebook and netlog. The official group will be developed by our team and the marketing team of “Weisse Arena”. After our presentation at school, we’ll commit the group completely to the “Weisse Arena”. But before we open the group for members, we have to develop a social [...]

Yesterday we had a lecture about social network marketing at university. My professor told us different things but he didn’t tell us how you can messure the effect of social network marketing. His answer on my question was: “this is a very important question but also a very difficult one”.
We found a answer on Etority.de (german version). [...]

DMO’s – please create your strategy for social network marketing as soon as possible!
I thought I could have a look on Facebook to check which swiss winter destination would have a “fan” group already. It is very interesting to see that none of the destinations I checked has it’s own official group yet. It means that no Destination Management Organisation (DMO) is [...]

Under the link Netzwertig u find different social networks in different categories:
general, music, travels, business, for students, for parents `n families, for seniors, about local networks, for sportler `n sportfans, about lifestyle `n parties, pictures, books `n medias, living `n real estate, for soldats, about animals `n dogs, cars, handy`s, winefriends, `n many more.

But much [...]

“Call for papers” – the new social webbook is coming soon.
Prof. Roman Egger from the University of applied science in Salzburg is the head of the team who`s writing a complete book about Social Web in the tourism industry. Today, Monday the 1st of december 2008, they start their campagn `n call for Papers.
The writing [...]

Have a look below… Wth application “Where I`ve been” on Facebook u can show ur friends the places `n destinations where u have been. On a detailed interactive world map u can put little flags. U can share `n compare ur own, personalized map wth ur friends… keep in touch wth fellow travellers or give [...]

Recently the airline industrie is using social marketing `n networks like blogs or facebook. The goal is to gain new customers `n to maintain the customer relationsship.
As expample Delta airlines have an own blog:
Blog Delta

Latest article on this blog is about Thanksgiving: Friends, Family `n Football. With activities like this the company reach the [...]