TOMI

We present you our work based on a social network platform – the official group of the destination LAAX on facebook.

The concept

goal / vision: Laax will be positioned on the social network plattform as the leading alpine destination in Europe.

strategy: Laax follwos on one hand the strategy of customer acquisition and customer retention. On the other hand Laax maintain innovation and achievement.

target group:

- is between 12 and 40 years old

- is coming from Switzerland and all around Europe

- is orientated in wintersports

- is affected by other activities like leisure and evening arrangements

- has a strong disticted attitude

values of Laax: Laax is innovativ, creatif and offers a wide range of variety for all kind of characters and personalities.

product: Official group of Laax on Facebook with an own calender of arrengements during the season, a forum for discussion between the members, a special newsletter for the groupmembers with insider tipps and tricks, picture and video contests, different kind of competions, widgets for the own profile `n to send as present to other friends like snowboards, boots, gloves, etc.

For futher visit our presentation tomorrow at the HSLU-W, Institut of Tourism economies.

Thanks reading our blog. It was a pleasure to meet you online.

Your TOMI – Team.