TOMI

For our presentation tomorrow, we’ll list all advantages and disadvantages of social network marketing.

Firstly, I begin with the good news. The new form of online-based marketing is closer at customers. Due to the profile information on social networks, destinations are able to reduce transaction cost by canvassing directly the right target group. Another point is the low wastage. Well-drafted marketing campaigns on the World Wide Web distribute themselves very fast. Another advantage is the multifarious applicability of multimedia tools like videos, photos, forums, etc.

Secondly, I advise campaign managers that there are also disadvantages. Groups on social network are very dynamic and are difficult to control. Good news can be propagated as fast as bad news. An essential point is that today the real contact with customers can not be replaced with the virtual contact on the web. You always need off- and online marketing activities and personal interaction.

The list is not finished and I would be glad, if you have other advantages or disadvantages for social network marketing. Please write us your opinion!