Facebook groups of tourism destinations
3. Dezember 2008 von samson
DMO’s – please create your strategy for social network marketing as soon as possible!
I thought I could have a look on Facebook to check which swiss winter destination would have a “fan” group already. It is very interesting to see that none of the destinations I checked has it’s own official group yet. It means that no Destination Management Organisation (DMO) is present on Facebook yet. This is a good indication how big the potential would be. Especially for all the destinations with this kind of target group.
Number of group members (self made/2nd of December 2008):
Note: LAAX is marked in red because we decided to develope strategies how LAAX could use social network marketing.
Soon you are able to read more in this blog about how LAAX could use social network marketing.
Hiii Samson
I jst read bout ur article that DMO`s are not present on Facebook yet. That`s really interesting… I`m waiting to read more
But hey, could u show us the graphic a little bit more bigger?? I can`t see it properly… so, thats for the moment everthing of me. Im going to sleep now, I feel sooo sleppy!
Good nite all uf u, well done – nice blog!
hi anscha!
i am sorry but if i enlarge the graphic you are not able to read it anymore. trust me, it was the only solution….:)
sleep well!
sam
Hi Sam,
I’m glad I found your blog. I’m particularly interested in hearing your propositions about LAAX. Why did you chose this destination and not another one? I have been trying to convinve them to use Facebook for at least a week without any success so far.
I like your blog, very interesting stuff.
Hi Ju,
We thought about LAAX because they have a target group which fit into the instrument social network marketing. LAAX seems to be really good in online marketing so we also can learn from them. They won the award of best online marketing: http://www.punkt.ch/digitalstory.html?newsid=27356
Bye,
Sam