Airlines using crossmedia communication
30. November 2008 von anscha
Recently the airline industrie is using social marketing `n networks like blogs or facebook. The goal is to gain new customers `n to maintain the customer relationsship.
As expample Delta airlines have an own blog:
Latest article on this blog is about Thanksgiving: Friends, Family `n Football. With activities like this the company reach the customer on a emotional level `n the fact of this is to get a higher retention of them.
An other exempal is Air France `n KLM: They got their own social network called Bluenity.
Target of this network is to share the different Hotelexperiences, Restaurant- `n shopping- tricks `n tipps all over the world between the customers. Fellow travellers can meet up or even jst keep in contact.
An other group is Bangkok Airways on Facebook. Currently they count over 1200 members. A little problem using the facebook groups is the missunderstanding from time to time. Coz its not obvisous if the group has been opened by the company or jst by some fans or other people. `N if some customer write their concerns on the wall of the group `n complain about anything – sometimes they don`t get any answers `n finally get angry.
An other group on facebook is Singapore Airlines.
They show viedeos from their first class and adverts `n pictures. This group counts over than 13.000 members. Amazing!
Anyway, social network marketing is not jst an usefull instrument for the airline industry, its a perfect instrument for the whole tourism industrie.
Quelle:
Fuellhaas