Out-of-Home-Displays

Big brother is watching you

British digital out-of-home operator Amscreen is to become one of the biggest users of facial recognition for audience measurement, rolling out Quividi’s technology to more than 6000 screens across its networks over the coming months.
Fortsetzung »

Interactive Europe digital out-of-home research

New research into the way that European consumers interact with outdoor advertising has illustrated “golden rules” for the medium, according to CBS Outdoor International, despite patchy awareness of some interactive technologies.

The media owner said that the latest Interactive Europe report, a pan-European survey covering nearly 5300 urban consumers in six countries, demonstrated that “creative should be explicit in communicating the core message and in showing people if and how they can interact with the ad.”
Fortsetzung »

Etwas grösser, bitte

Die neue Publikation in der Reihe “invidis professionell” beschäftigt sich mit dem Trendthema Videowalls. Auf 24 Seiten werden aktuelle Praxisbeispiele von Flughäfen über Einkaufszentren bis zu Showrooms vorgestellt, die NEC realisiert hat.
Fortsetzung »

“Close participation” für TNT-Werbespots

To launch Turner Broadcasting’s series and movie channel TNT in the Netherlands a new dramatic piece of the now famous red button was shot in the quiet town of Dordrecht . When innocent passers-by dare to push the button, pure TNT-drama unfolds with a slightly new twist: close ‘participation’ of the public. Strategy was to develop a piece that would allude to the original but feature new situations inspired by TNT’s content. (Jan 24 2013, www.duvalguillaume.com) Fortsetzung »

By CBS Outdoor International

The world is changing. Consumer behaviour and the expectation placed on brands is evolving, as is the way we interact with advertising. A major quantitative and qualitative study of 9000 Europeans across 6 markets Interactive Europe explores interactivity in the context of Out of Home. It seeks to understand the audience’s current behaviours as well as what they see themselves open to doing in the future. Source: http://www.interactiveeurope.com

Fortsetzung »

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Shaping Public Space. Moving Cityscapes
October 25th – November 2nd, 2013
Stavanger, Norway

SUBMISSION DEADLINE: March 1st 2013
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*** We are looking for Video art / animation / visualization: short (max 5 min) and presentable without sound to be screened in shop windows or on outdoor facades in public space. ***

Screen City is dedicated to the moving image presented in public spaces, on the city`s facades, shop windows and urban venues, enlightening and changing the vision of the urban context of Stavanger. The program will experiment with the reshaping of public space through Media Art, presenting a program of video art, animation, experimental short films, creative data visualizations, projection mapping and participatory urban media interventions. Fortsetzung »

Connecting Cities – a transnational project about urban media facades and their potential for future cities

- Application deadline: November 2nd, 2012
- Curators selection deadline: November 17, 2012
- Artist work production will finish by April, 2013
- Artist’s work will be shown within live events between May and November 2013.
- Project website: www.connectingcities.net

In 2013 the Connecting Cities Network will discuss the question of how urban media facades can become a catalyst for shared encounters in an identity-building temporary field of interaction across the borders of time and distance. How can art projects be used to connect the local public virtually with remote places? What are the expectations and visions of our European neighbours? The Networked City 2013 intends to connect local neighbourhoods through participatory Processes. Fortsetzung »

Laurent Schmid
12.9.2012 – 14.10.2012 | 7/7 | 24/24

Talk on Live Stream / Stadtgalerie Bern | 19.9.2012, 7 p.m.
Laurent Schmid, Reinhard Storz, Anna Bürkli

In cooperation with the Stadtgalerie, Waisenhausplatz 30, 3011 Bern
Technical Support: Lilian Beidler
Project website: www.collective-view.ch
Fortsetzung »

Konferenz 14.9.2012 – 16.9.2012 im Kunstmuseum Basel

X Media Lab ist eine international renommierte Veranstaltung für die Kreativbranche und findet zum ersten mal in der Schweiz statt.

Am Opening Day präsentieren 16 Experten ihre Projekte und Visionen. Darauf folgt ein zweitägiger Kreativworkshop für den sich Interessierte bewerben können, damit sie Ihre Projekte mit internationalen Mentoren besprechen und weiterentwickeln können.

Mehr Informationen: http://www.xmedialab.com/xml-switzerland/
Fortsetzung »

Book chapter on Designing for Engaging Information-Augmented Shared Environments.

In our book “Urban Media Cultures: Re-shaping Public Space Through Urban Screens and Media Architectures”. Ed. Pop, S., Stalder, U., Tscherteu, G., Struppek, M.
Av Editions. ISBN: 978-3-89986-169-3. Available at Ava Editions and Amazon.